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I'll never forget the moment I went looking for color and found only gray.
I'd traveled to see coral reefs expecting the vibrant landscapes. Instead, I floated above graveyards. Bleached white. Crumbling. Silent.
What I learned afterward changed everything: the fashion industry I'd given my career to was partly responsible.
Textile dyeing accounts for 20% of global industrial water pollution. Heavy metals from dye wastewater including lead, mercury, and chromium travel through rivers to oceans, where they block the sunlight coral needs to survive. The toxic runoff disrupts the delicate symbiotic relationships that keep reefs alive. We're now living through the most severe coral bleaching event ever recorded. Eighty-four percent of the world's reefs have been impacted since 2023. The planet has lost more than half its coral since the 1950s.
And every colorful garment produced by conventional dyeing contributes to this crisis.
Amy Godsey
I grew up in a small town outside Dallas, Texas spending my childhood in two worlds: playing classical piano in recital halls and disappearing into the woods behind my house collecting butterflies, tracing patterns in flowers, and getting lost in nature’s endless design.
What connected these worlds was fashion. I'd spend hours drawing ads from fashion magazines, captivated by the clothes, the models, the drama, the power of self-expression through what we wear. By the time I was a teenager, I knew I didn’t just want to wear fashion, I wanted to design it.
I studied Fashion Design in college, moved to Italy, then New York, last Los Angeles. For over thirteen years, I worked as a Technical Designer for contemporary and luxury brands obsessing over fit, construction, the details that separate good from exceptional. I learned what it takes to make clothes that truly last.
I also saw everything wrong with the industry: the waste, the exploitation, the race to make things faster and cheaper. I spent years contributing to a system I didn't believe in.
Crono Zee exists because I knew there had to be another way.
Crono Zee is a Los Angeles based sustainable fashion brand rooted in intentional design, small-batch production, and responsible materials.
Every piece is printed using technology that produces zero polluted wastewater. Made in small batches through fair trade production, working only with manufacturers who uphold fair wages and humane working conditions. Materials are thoughtfully sourced, and each garment is constructed to last - the result of years spent perfecting fit and construction. When something sells out, it's gone - no overproduction, no landfill contributions.
The designs are rooted in nature. The fractals of coral reefs, the geometry of plants, the colors I've collected in my mind filtered through the 70’s energy I’ve always loved: psychedelic, free-spirited, wear what makes you feel alive fashion.
I still play piano and synthesizers. Music and fashion have always been intertwined for me. Both are ways of expressing what words can’t. Crono Zee is where those worlds converge.
This isn't about being perfect. It's about being intentional.
Clothes that make you feel confident.
Production that respects people and planet.
Design that means something.
Thanks for being here.
Crono Zee
Crono = Originally inspired by Chrono in the Kurt Vonnegut book Sirens of Titan
It also means "TIME"
Zee = Germanic word that means "SEA"
TIME - SEA
TIME TO FOCUS ON THE SEA
•Textile dyeing still remains one of the most polluting industries on the planet – degrading air, water, and soil in areas of production. Did you know that 72 toxic chemicals have been identified in fresh water systems coming solely from textile dyeing?
• The wastewater from textile plants is classified as the most polluting of all the industrial sectors.
This impacts every living being, including you!
Contact
info@cronozee.com
