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I'll never forget the moment I went looking for color and found only gray.

I'd traveled to see coral reefs expecting the vibrant landscapes.  Instead, I floated above graveyards. Bleached white. Crumbling. Silent.

What I learned afterward changed everything: the fashion industry I'd given my career to was partly responsible.

Textile dyeing accounts for 20% of global industrial water pollution.  Heavy metals from dye wastewater including lead, mercury, and chromium travel through rivers to oceans, where they block the sunlight coral needs to survive.  The toxic runoff disrupts the delicate symbiotic relationships that keep reefs alive.  We're now living through the most severe coral bleaching event ever recorded.  Eighty-four percent of the world's reefs have been impacted since 2023. The planet has lost more than half its coral since the 1950s.

And every colorful garment produced by conventional dyeing contributes to this crisis.